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Levis Celebrates 75 years!!

Its celebration time for Levis and also for all Levis jeans lovers! Talking of fashion jeans, it gets pretty dull by not mentioning the big names like Levis Copper, which just celebrated its 75th anniversary this year since the first ever pair of women jeans it designed. Fashion is the very word that actually defines this brand and its products that it has been designing for a long time now. But what made the company design the women’s jeans?

Well, during the fall of 1934, this all American brand played a gamble by designing and manufacturing the first exclusively crafted jeans for women by the name “Lady Levi’s Jeans.” This range of jeans was specifically designed for the western women living in the ranches or the farms. During that period, women usually borrowed the jeans worn by men (the very initial boyfriend jeans). And this was how, jeans for women was designed.

This year, as the company celebrated its 75th anniversary since the designing of the first women’s jeans, its historian Lynn Downey was present in several festivities on the Sept 26 that started from New York’s Soho store. He later moved on to Beverly hills, Chicago and even San Francisco. During his trip, he chatted with all the levis jeans lovers about the history of the women’s jeans, taking their views about the brand and its clothes.

Well, not just this, but these workwear pants that women wore usually was by themselves a fashion statement. And this won’t be a surprise, as just thirteen years after the pants were introduced, women got the right to vote. As per the statement given by Downey, “Levi Strauss & Co.’s decision to create a line of women’s Levi’s jeans was very progressive at the time. Pants still weren’t an acceptable part of a woman’s wardrobe, let alone a style of pants considered to be men’s workwear.”

So, all you jeans lovers, lets cheer out for this revolutionary brand that gave us all women, a more free life to live.

Tags: jeans lovers, womens jeans, workwear pants