Levis Copper Jeans

Levis Strauss

Blue denim jeans

We all might have heard of blue denim jeans, as they are all time favorite amongst youngsters, old people and everybody. Jeans are simply the type of outfit that can be worn by anybody, anywhere and anytime. There are many companies and brands providing different type of jeans, of which Levis Strauss is one of them.

Levi Strauss & company are known worldwide for its brand Levi’s for denim jeans. It is a privately held apparel company that was discovered by Levis Strauss in 1853. Looking through the Levi strauss biography, we would know that Levi Strauss came to San Francisco from Buttenheim, in order to open a branch of his brother’s business “new York dry goods”.  This 24 year old German migrant was out with a small supply of dry goods.

After then he specialized in blue denim jeans under the name of “Levi’s”. Also Jacob Davis, a regular customer of his was a tailor and frequently used to purchase bolts of clothes from Levis Strauss Co in wholesale. Davis would purchase the cloth from Levis to reinforce the torn pants. And it was during this time that he came with an idea to use the copper rivets for highlighting the points of strains. But, to make his idea work, he didn’t have enough funds and so, he wrote to Strauss about his idea and how they could start a business. And finally, in 1853, with the combined minds of both, Levi’s as a brand was established.

In the initial times, Levis used the original fabric to design apparels for people. But, the miners complained that the fabric was a bit rough and hence should be softer. And hence, Strauss substituted this fabric with the france made twilled cotton fabric. And it was this fabric that later came to be known as Denim and nicknamed as Blue jeans. Henceforth, mens blue jeans become much more popular.

In 1960s Levi’s became much popular amongst the youth including rockers, skinheads, and greasers. Wearing Levis Strauss denim pants was a craze at that time and hence, the company experienced a sudden explosive growth in its business.

Biography of levi strauss

According to the biography of levi strauss, it was greatly known that the two main heads, Strauss and Davis stayed together with the brand till the very end. The blue jeans acted as a catalyst for the Levi’s brand. Later with 1990s the brand faced much competition ahead.

Have a look at the video ad of levis strauss, you can really feel the magic of levis.

Tags: biography of levi strauss, blue denim jeans, levi strauss biography, mens blue jeans